The Ennui Project
The Ennui Project was a digital and print publication dedicated to helping artists be artists.
A Creative Guide for the Music and Art Communities
As the founder of The Ennui Project (also called Ennui Magazine), I took a hands-on approach to every aspect of the project. I designed the website, developed the brand’s aesthetic, and led all content creation.
From building our SEO strategy to implementing content that resonated with a niche audience, I made it my mission to provide a unique space where artists felt seen and supported.
Mastering SEO and Content Strategy
A key component of Ennui’s success was our strategic approach to SEO. Our posts ranked highly in search engines by focusing on keyword optimization and developing content strategies based on industry trends.
Thirty of our educational blog posts held top positions in Google search results, frequently appearing as #1 snippets. This SEO success drove over 15,000 monthly pageviews, positioning Ennui as a go-to resource for music and art enthusiasts seeking honest insights and advice.
Engaging the Music Community Through Content Creation
Ennui Magazine wasn’t just a music blog—it was a hub for in-depth interviews, concert photography, and behind-the-scenes insights. I conducted countless interviews with local and regional artists, capturing their stories and providing a platform that emphasized their creative journeys.
I also documented live performances, designed promotional materials like flyers and merchandise, and wrote blog posts that tackled real issues faced by the creative community.
Creating Impactful, Honest Content for Artists
I focused on creating content that went beyond surface-level music reviews. Blog posts addressed the emotional aspects of the creative process—topics like band dynamics, burnout, and the psychological toll of touring.
This approach struck a chord with our readers, who appreciated the magazine’s candid, thoughtful perspective. We were referenced in industry podcasts and radio shows, underscoring our reputation as a trusted voice in the music scene.
The Decision to Close and Shift Focus
Ultimately, I decided to close Ennui to dedicate my time and energy to other projects. While the decision was difficult, I’m proud of what I accomplished through this platform.
Ennui was a labor of love that showcased my full range of skills—from content strategy and SEO to design, writing, and community building. Its impact is still felt by the artists and readers who connected with our work, and it remains a defining highlight of my creative career.
by Jordan Henrie
by Jordan Henrie
by Jordan Henrie